Over the past few years, we saw a drastic increase in the use of online shops, also known as eCommerce stores.
These eCommerce platforms are built specifically for online business models, containing many useful tools to help with sales, distribution and data analysis.
The most popular eCommerce platform is WooCommerce, powering 22% of all online stores.
With companies such as Amazon at the forefront, thousands of sales are made each day on these online platforms. CNBC reports that online shop sales hit an all-time high record during the last season. Customers have also gotten used to this superior buying experience. And while the online business-to-customer (B2C) markets are breaking records, business-to-business (B2B) sales are also on the rise.
So… what does all of this mean for B2B, wholesale markets?
It turns out that online selling isn’t restricted to retailers selling B2C. Many wholesale businesses also run eCommerce websites to conduct their sales operations. It actually made the wholesale process a lot easier, where in the past businesses had to manually order, it can now all be done efficiently using online systems and stores.
Online Wholesale for B2B Operations
As you probably know, there are many benefits to wholesale and letting retailers sell your products for you. It’s perfect for scaling your business — saving time, money, and effort that has to be spent on marketing, distribution and dealing with all of the logistics. Starting a wholesale business can be very profitable if done correctly.
Traditionally, wholesale businesses used to be hard to set up. Now, with the help of eCommerce stores, wholesale businesses can make the process a lot easier using just a simple website to manage their orders.
Back in 2015, a huge online B2B study was made by Google, and they came to some surprising conclusions. Contrary to the popular belief, almost half of the B2B buyers were actually millennials. You can bet that number is even higher in 2019. There’s a huge shift in the B2B markets, and wholesale businesses need to be prepared to meet the demand.
Younger generations prefer to use the internet to conduct businesses and place their orders, so doing things in a traditional way is no longer an option. Just having a website isn’t enough either. A lot of the sales come down to slick, user-friendly websites, and that’s exactly what you can achieve using online stores such as WooCommerce.
WooCommerce Wholesale Benefits
Let’s get straight to the point here:
What exactly is WooCommerce, and how can you use it to power your online wholesale business?
WooCommerce is a WordPress plugin, which allows you to install a beautiful online shopping platform to your website, while still allowing you to enjoy all of the other WordPress benefits. This plugin makes things a lot easier since you don’t have to code the entire website that supports online shopping technology.
While WooCommerce was made with B2C in mind, it’s still a great option for B2B wholesale operations as well. The plugin supports many extensions that add additional features and improve the overall functionality of the plugin. Let’s cover some of the core benefits of using WooCommerce for wholesale.
Easy Website Setup
If you want to sell B2B online, you probably don’t want to worry too much about creating a website. This is perhaps the most difficult part of selling online, so it’s no wonder that businesses owners are stressing about it.
That’s where WordPress and WooCommerce come to play — they are relatively easy to set up, although they still require some technical knowledge for advanced stuff, and you might have to hire a professional developer to help you out. There is also a ton of information online that you can check in case you get stuck at any part of this process.
WordPress website is also relatively safe, and simple to maintain compared to others.
B2B Content Solution
A survey from 2018 asked 160 B2B purchasing officers about the things that impact their decisions. The results clearly showed that the #1 complaint when buying B2B was lack of detailed content. In short, unless you provide accurate information for your products, the buyers just won’t buy.
WordPress platform allows you to curate content in many forms, such as:
- Photos & Videos
- Detailed Product Descriptions
- Customer Reviews & Testimonials
- Case Studies
- Blog Posts
Filling your website with rich content builds trust and confidence in your buyers, allowing them to make quick purchasing decisions without second-guessing themselves. Using WooCommerce stores allows you to do exactly that.
Additional WooCommerce Tools for Wholesale Flexibility
With WooCommerce, you can choose many useful tools to make your website perfectly suitable for wholesale. These tools and extensions allow you to set up forms, pricing features, customer roles and much more.
Using Dynamic Pricing extension, you can set up discounts for bulk purchases, by your own rules. For example, you can have a 10% discount for 100+ orders and a 20% discount for more than 500 orders. It’s simple and effective, and it’s always available on your website, so you don’t have to take any orders manually.
You can create specific customer roles with User Role Editor plugin to help with the wholesale process.
WooCommerce Protected Categories plugin allows you to create role-specific access to certain items in your inventory. This plugin was built with wholesale businesses in mind, allowing them to efficiently sell using restricted website areas, designed for wholesale orders only. This way, you can have both B2C and B2B operations going on your website, at the same time.
You can also add Product Labels to differentiate between wholesale and retail items.
In short, there are many available tools that you can use to boost your WooCommerce wholesale businesses.
To conclude, one thing is for certain…
WooCommerce is the #1 eCommerce Platform
If you’re looking to get into the eCommerce market, you should roll with the best. WooCommerce leads the market for a reason, and that’s the superior quality and features that this platform offers. Whether you’re looking to make the process simple, save money, time or keep your website safe, choosing WordPress and WooCommerce is surely a step in the right direction.
Finally, you should take a look at these amazing websites that run WooCommerce.